Sync was a programme of activities created to support cultural organisations in furthering their relationships with technology and technologists. Funded by Creative Scotland, the programme’s main area of focus was SyncTank, an online and printed series of ‘ideas & innovation’ publications containing features, project profiles, opinion pieces and other articles to bring fresh energy and perspectives to those working in the arts.
The Sync team were also responsible for organising annual 24-hour Culture Hack Scotland events and the Geeks-in-Residence placement initiative. These activities brought cultural organisations, creatives and tech talent together to create work, experiment and help further understanding of developments in technology. All of these components together served to nurture appreciation of the practical and creative possibilities technology can provide.
A visual identity was created to reflect Sync’s key aims; embracing technology, creativity and collaboration. The main elements of the identity and colour scheme were devised to represent the three strands of the programme and to ensure that a variety of content could be presented in a welcoming, recognisable and memorable way.
